Nytram Services is a general contracting firm that was founded on traditional Midwestern values: honesty, quality, and hard work. I was asked to design and develop a website that stayed true to these values. But with no working identity, we needed to first build that foundation prior to designing any website.
I designed an identity system that's rooted in a mid-century, traditional aesthetic. With a strong identity built, I designed other collateral to help support it including business cards, stationery, t-shirts, a short brand style guide, and finally, the website.
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